google has launched a new feature to its monstrosity of a search engine, a new category right alongside video, image or what have you. its called social search and is available for use to anyone who wants to relinquish their account information (basically their email address and password, all else will be taken care of) and is subject to search all of us, permission granted or not. what it does is easiest to describe by example.
say you want to search ‘the clash’ now instead of the obligatory wikipedia page and headlining image results, you will also have a new slice to peruse- ‘social search’ -which shows everything and anything your friends and contacts have ever posted in a blog or photo relating to the clash. your contacts are derived from all of your online accounts, myspace, flickr, youtube, napster, facebook, blogspot, amazon friends if that is a thing, netflix buddies. under the guise of being able to get indirect advice from people you know and trust, google has just created what will prove to be the most effective marketing software.. ever.
google word ads will blossom: thirteen year old girls will recieve marginal to their email Cory and Jenny are listening to 3 days to Judas, would you like to buy the album from iTunes? kids wont be able to submit queries for new interests without finding first the popular opinion of their peers. its going to herd people together, tainting their ability to form a unique opinion.
on top of that it will be a piece of cake for google to not only prey upon your own interests, but see what breadcrumbs can be used to push products and opinions onto your whole circle. what people like you listen to, peek into your friends wardrobes, sell that package to urban outfitters, find out who amongst you has anything to say, what nostalgia they have not yet tapped and wrapped and put on the counter. it will also be tremendously easy to find who amongst your group does drugs (publicly), writes on walls, date rapes, and prove that your fraternize with them. now one persons bad will be everyones. hope youre ready.